Free Authority Audit
Where Lucid Shift Coaching stands today across messaging, AI visibility, search rankings, technical health, and domain authority — and what to fix first.
Distinctive voice, customer-centered framing
Why beyond what (Sinek)
Yes. Hero leads with outcomes — "Triple Their Income, And Have Fun Doing It" / "Build Momentum, Playfully" — not feature description.
Differentiation vs. generic industry terms
Yes. The voice departs from standard coaching-speak ("minus bro-marketing," "Chief Pup Officers," anti-hustle framing) rather than reusing generic terms.
Customer at the center (StoryBrand)
Yes. Persistent second-person framing — "POV: You're Ready to Grow," "Check Any Of These Boxes?" — with Ben as the guide, not lead-with-accomplishments.
You show up 1% of the time
We tested several prompts in the top LLMs. This is the only prompt Lucid Shift Coaching had any visibility in:
"What are the best business and mindset coaches in Seattle?"
| Brand | Visibility | Avg. Position |
|---|---|---|
| Strategic Coach | 31% | #2.4 |
| Maggie Karshner | 9% | #4.3 |
| CEO Coaching International | 7% | #5.3 |
| Jen Hope | 6% | #4.0 |
| Lucid Shift CoachingYOU | 1% | #3.5 |
| Passion for Business | 0% | — |
| CoachFirm | 0% | — |
| Kristyna Zapletal | 0% | — |
Google rankings: poor
You aren't ranking in the top 5 for any of the most important keywords in your industry:
| Keyword | Volume | Difficulty | Local pack? | Your Rank |
|---|---|---|---|---|
| business coaching services | 1200 | 8 | ✅ | Not ranking |
| small business coach | 1100 | 16 | ✅ | Not ranking |
| online business coach | 700 | 11 | — | Not ranking |
| business coach for entrepreneurs | 250 | 44 | — | Not ranking |
| business coaching for entrepreneurs | 200 | 13 | ✅ | Not ranking |
| coach for entrepreneurs | 150 | 18 | ✅ | Not ranking |
| business mindset coach | 100 | 10 | ✅ | Not ranking |
| mindset coach for entrepreneurs | 80 | 24 | — | Not ranking |
| executive coach for entrepreneurs | 70 | 16 | ✅ | Not ranking |
Technical site health: 50%
Your site has many back-end mistakes that discourage Google from ranking it.
No Google Business Profile — set one up
Lucid Shift Coaching has no Google Business Profile. Because it's a fully virtual business, there's a good chance it's ineligible for a GBP (no in-person client contact).
However, most of the analyzed keyword set does trigger a local pack. It's worth trying to set one up.
Reddit shapes both Google and AI answers
Reddit threads currently sit between your prospects and the answers they get — in both Google's SERPs and AI assistants. None of the cited threads below mention Lucid Shift Coaching.
Reddit ranks in 3 of 5 keyword SERPs and is the #3 traffic-aggregated domain overall. Top threads by traffic:
| Thread cited by Google | Traffic | Brand mentioned |
|---|---|---|
| Has anyone on here ever hired a business coach? reddit.com/r/smallbusiness/.../has_anyone_on_here_ever_hired_a_business_coach | 3,910 | No |
| How do I find a business/entrepreneur coach? reddit.com/r/Coaching/.../how_do_i_find_a_businessentrepreneur_coach | 868 | No |
Across the prompts we tested, Reddit was the 3rd most cited source. These are the threads AI assistants pulled from most:
| Thread cited by AI | Brand mentioned | Retrievals |
|---|---|---|
| How do I find a business/entrepreneur coach? reddit.com/r/Coaching/.../how_do_i_find_a_businessentrepreneur_coach | No | 6 |
| Startup (accountability) coach reddit.com/r/startups/.../startup_accountability_coach | No | 3 |
| What is the best business coaching program you can recommend? reddit.com/r/Coaching/.../what_is_the_best_business_coaching_program | No | 2 |
| Business coach reddit.com/r/Entrepreneur/.../business_coach | No | 2 |
| Looking for a good Business Coach reddit.com/r/Entrepreneur/.../looking_for_a_good_business_coach | No | 2 |
Strong funnel — add a blog
What are the most notable onsite conversion strengths and weaknesses?
ScoreApp "Free Evaluation" quiz plus a gated application — not a bare contact form.
The free evaluation / scorecard is a genuine assessment offer, not a generic download.
No blog exists at all — this is a missed opportunity for top-of-funnel content and CTA to help buyers down the funnel.
Domain rating vs. competitors
Each brand is plotted by Domain Rating (DR) and Organic Traffic (OT). Circles show June 2025, triangles show June 2026. Hover any point for absolute YoY changes.
Hover any point for full DR & Organic Traffic figures + YoY change. Lucid Shift traffic (~0) shown clamped to 1 for log scale.
Ready to fix it?
Let's turn AI search into a referral engine for Lucid Shift Coaching.
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