Plan: Gradual Authority Improvement
Get mentioned by AI to exactly the right people while they're searching for exactly the right problems — and turn that attention into rankings, subscribers, and clients.
What we're going after
Get cited by AI at the moment of intent
Be the coach ChatGPT, Gemini, and Perplexity name when the right people describe exactly the problem you solve.
Rank in Google for high-intent long-tail terms
Own specific searches like "business mindset coach" rather than fighting for broad, unqualified head terms.
Grow the email list
Convert website visitors and LinkedIn profile viewers into subscribers you can nurture on your own terms.
Content that sells and serves
Publish assets that rank and double as sales and client-service material — e.g. a piece defining people-pleasing, why it matters, and how to stop.
A digital presence that matches the coaching
Make Ben's online footprint — including the answers AI gives about him — reflect the world-class coaching he already delivers.
What we build first
The setup phase puts the plan, the tracking, and the systems in place so everything after it compounds.
Content plan (keyword-page map)
Decide the 12 owned assets we'll create over the next 6 months, each mapped to a real search and a stage of the funnel.
Custom Google Analytics events
Track the onsite activity that actually signals intent, not just pageviews.
Measurement dashboard
One place for Google rankings, AI visibility, and onsite conversions.
Testimonial request system
A tracked system (likely in Notion) to get happy clients leaving testimonials on Reddit and LinkedIn: list of happy clients, list of AI-cited posts to comment on, who we've asked and which link we sent, whether they acted, committed, or declined, and who to ask next.
Optional add-ons
Site structure recommendations
Optional, if the current sitemap project doesn't sufficiently address user experience, SEO, and conversion.
Segmented messaging pillars
Optional, if current brand & messaging projects don't result in clear messaging pillars for each client segment and major problem group.
What happens every month
Dashboard upkeep
Rankings, AI visibility, and conversions kept current so every decision is based on real movement.
Monthly marketing strategy call
60 minutes: 30 on overall strategy, 30 on GEO (AI visibility) specifically.
3-4 social posts to engage with
Curated un-owned UGC posts, delivered monthly in a batch or 1-2 per week. Your options for each: comment on it, repost it with your thoughts, or respond in your own post. All are AI-cited and/or have large reach on their native platforms.
Brief 2 owned assets per month
Fully briefed so they're fast to produce: service page, listicle, blog, LinkedIn post, Reddit post, or a YouTube video.
Owned asset formats we brief
The kind of posts you'd engage with
Each month you get a short list of un-owned posts that AI already cites or that carry serious reach on their platform. Comment, repost with your take, or answer in your own post.
Ready to start?
Let's walk through the content plan and the first two assets together.
Book a free strategy session